Media

Media Coverage

• Algemeen Dagblad: “Commercials put men more often in a box than women”
• Erasmus School of Economics: “Men are most stereotypically depicted in TV advertisements compared to women”
• Embassy of Italy in Singapore: “Italian Research Day In The World 2024: Interviews With Young Italian Researchers In Singapore”
  Related media coverage:
  • Agenzia internazionale stampa estero: link
  • Innovitalia - diplomazia scientifica: link
• NUS BizBeat: “There’s No One-size-fits-all Approach to Building Social Connections”
• WIZ Consultancy: “NUS Professor Ph.D. Martina Pocchiari’s Approach to Digital Marketing Education”

Blog

• A Guide to Analyzing Experimental Data (July 2021)
  With F. Capozza: how to get past start-up anxiety and draw useful insights from experiments. Editors’ Pick on Towards Data Science. Code on GitHub.
• Working on Your Bachelor Thesis Project: What to Expect? (January 2021)
  What a bachelor thesis involves, for students starting what is probably their first major research project.
• The Sentiment of Rock Stars (November 2020)
  An R tutorial on analyzing song lyrics by artist across decades. Code on GitHub.
• Creating Minimal DAGs, Step-By-Step (September 2020)
  A guide to building minimal causal DAGs. Used in the Experimentation & Causal Inference course (BM03BAM, RSM).
• On Community-Based Marketing — and Why It’s Not the Marketing You’re Thinking Of (August 2020)
• Community in a Time of Crisis: Thoughts from CMX Global Connect (April 2020)
  Featured in the CMX Weekly newsletter.