Teaching

PhD Courses

• Workshop: Classification, performance and benchmarking with LLMs
  • Esade Business School, 2025–2027
  • DIW Berlin, 2026–2027
• Workshop: UGC for marketing research, Peking University, 2023–2024

MSc Courses

• Content Marketing, Esade Business School, 2026–2027
• Digital Media (guest lecturer, MSc Marketing Management), Tilburg University, 2023–2024
• Experimentation and Causal Inference (teaching assistant, BM03BAM), Rotterdam School of Management, 2020–2021
  • Resource: A step-by-step guide to write down minimal DAGs
• Marketing Analytics (teaching assistant, BMME055), Rotterdam School of Management, 2018–2020

BBA Courses

• Marketing Core I: Digital Marketing, Esade Business School, 2026–2027
• Marketing Trends: Digital Marketing, Esade Business School, 2024–2027
• Digital Marketing, NUS Business School, 2022–2024

Thesis Supervision and Committees

PhD committees

• Bita Ziarati (PhD proposal defense), Esade
• Gao Shiwen (PhD in Quantitative Marketing), National University of Singapore. First placement: Wenzhou-Kean University

Bachelor theses

• Bachelor Projects, Analytical Decision-Makers (B3T1003), Rotterdam School of Management, 2021–2022. Topic: How Do Brand Communities React to Brand Crises?
• Research Training & Bachelor Thesis (BAD10), Rotterdam School of Management, 2020–2021. Topic: Incentivizing Engagement in Online Brand Communities
  • Resource: Working on Your Bachelor Thesis Project in a Business School: What to Expect?
• Research Training & Bachelor Thesis (BAD10), Rotterdam School of Management, 2019–2020. Topic: The Management of Successful and Sustainable Brand Communities
  • Resource: A Guide to Analyzing Experimental Data