Research
My research lies at the intersection of marketing, economics, and information science, with a focus on content marketing. I study firm- and consumer-generated content and use it to address open questions in marketing, digital economics, and IS. My methods include observational causal inference, machine learning, generative AI, and experimental economics.
Publications
Online Reviews: A Literature Review and Roadmap for Future Research
with Yaniv Dover and Davide Proserpio
Working Papers
Digitization and Community Participation
with Jason M.T. Roos
Formerly: “The Heterogeneous Effect of Digitizing Community Activities on Community Participation”
Consumer Review Updating and the Evolution of Online Opinions: Evidence from 30 Digital Platforms and a Large-Scale Field Experiment
with Verena Schoenmueller and Yaniv Dover
Formerly: “The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations”; “Online Review Updating: Prevalence and Implications for Platforms and Businesses”
Gender Representation and Beliefs About Gender: Evidence from the Universe of U.S. TV Ads
with Clément Bellet
Formerly: “Quantifying Gender Representation in TV Advertising”; “Gender Representation and Stereotyping: A New Approach Using the Universe of U.S. TV Ads”
Work in Progress
Breaking the Minority Silence in Online Communities
with Pinar Yildirim and Camilo Garcia-Jimeno
Gender Representation and TV Advertising Effectiveness
with Clément Bellet
Gender Beliefs and Advertisers
with Clément Bellet
Permanent Working Papers
External Events and User Engagement in Online Communities
with Yaniv Dover